New Zealand offers cycling holiday to drive more visitors

With cycling being the fastest growing participation sport in Australia, Tourism New Zealand has put it at the heart of its plans to drive more visitors to New Zealand to experience a cycling holiday.

Cycling has been identified by Tourism New Zealand as a special interest activity with the potential to drive shoulder season travel and attract higher value visitors.

new-zealand-cycleFollowing a $50 million investment by the New Zealand Government and a further $30 million from local communities, more Australians are now jumping on a bike when visiting New Zealand. The development of a world class network of cycle trails has seen nearly 10% of Australians participate in some form of cycling activity while visiting.

Research has shown nearly a quarter of all Australian visitors are open to the idea of cycling over 2,500 kilometres of pristine trails. The diverse routes offer visitors a unique way to see untouched national parks, mountains and lakes of the North and South Islands. The 23 Great Rides of varying degrees of difficulty, appealing to all ages and cycling tastes, give an active way to explore landscapes that are hidden away from roads yet close to everything – including food and wine.

Some of the most popular trails include the abandoned gold mining country and snow-capped peaks of the Otago Central Rail Trail and West Coast Wilderness Trail, as well as the mighty rivers and geothermal hot pools on the Te Ara Ahi Trail.

Source: travelandtourworld

Ivana Mišković About Ivana Mišković
PhD student in Tourism. Teaching Assistat at the Faculty of Sport and Tourism. Author of a number of travel articles. Traveller. Explorer.

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